This would be an excellent opportunity to trademark and license a product that already has mileage… I’m sure it will reach upwards of 100k.. At this price point fractional ownership may be in order..
Some things I like:
Exact match domain with a lot of type in traffic.
Trademark possibilities. (Would need further research)
Absolute auction
Includes the domains and social media ACCTS listed below.
Concerns
Has it already been trademarked?
Integrity of social media accounts
Background of site – was dropped from a major domain investor and bought by someone else via snapnames.. Would need to confirm that original owner does not have trademark rights or actually own the trademark.. Which could lead to an expensive mistake.
Sales. Why hasnt the current owner taken advantage of its rankings and accept orders while the site is @ auction?
Below is taken directly from listing page.
Background
The domain ExerciseBalls.com was acquired in 2015 from SnapNames after being dropped by a major domain investor who bought the domain at a domain conference auction for $17,500 in 2008 (NameBio / DomainNameWire.com)
More info below @ the auction page.